Who your US buyers actually are.
The people who decide sit in three places, and all three are reachable by name and title. We lead with the distributors and integrators, who move fastest; OEM procurement converts too, on a longer cycle.
Distributor category managers
At the big industrial distributors — Grainger, Motion Industries, Applied Industrial — who add lines.
System integrators
Who specify and buy machinery on behalf of their clients — the fastest door in this market.
OEM procurement & supply chain
Inside the US equipment makers who buy your components. Longer cycle, bigger volume.
These buyers gather in person at shows like IMTS, which drew about 89,000 registrants in 2024 (IMTS). The booth puts you in the hall — we reach the buyers you did not meet.
The listing that gets you on a US floor.
Here is the one that trips up good exporters: a CE mark does not count in the US. US workplaces need equipment approved by a Nationally Recognized Testing Laboratory — a UL, CSA or ETL listing — under OSHA rules (OSHA NRTL program).
If you hold it, that is the first thing a US buyer wants to know, and we say it up front. ISO 9001 sits behind it as the baseline. Your compliance is your edge; our job is to make the buyer see it.
The approval a US plant needs before your machine is allowed on the floor — said first, not last.
New doors. Fully managed. You just show up.
Reaching US machinery buyers directly is three jobs at once: living where they are every US working day, writing the short English message that earns a reply, and keeping it up for weeks while you run a factory. That is a full-time role, and a hard one to hire for. We open new doors, and only new doors, so we never cross the customers or deals your team already owns.
We find the right buyers
And reach each one as a real person, one at a time.
We stay with them
Until they are ready to talk — no blast, no drop-off.
Fully managed
Your only job is to show up to the meeting.
More than 8 in 10 buyers say they will take a meeting with a seller who reaches out at the right time (RAIN Group). The buyers were always willing. The reaching was the wall.
See how it worksWhy makers like you choose us.
Plenty of companies will send outreach for you. Most are built for domestic sales teams, or run from a script by offshore reps, or blast the same message to thousands of people at once. Those have their place, but they are not this. We do outreach for exporters, one buyer at a time, through real people — the kind of message a US buyer actually replies to. And your name in the market is handled with care, because your reputation is the whole point.
Common questions.
We have CE marking — is that enough for the US?
Not on its own. US buyers look for a UL, CSA or ETL listing for equipment used on a US floor. If you have it, we lead with it; if you are working toward it, we position that honestly.
We don’t have anyone who speaks English or knows export.
That is exactly what we are. You take the meetings; we run everything up to them, in the English and tone US buyers expect.
Will you reach the people who actually specify machinery?
Yes — OEM procurement, system integrators, and distributor category managers, by title. Not an anonymous RFQ portal.
We tried a website, or Alibaba, and nothing came of it.
Those are passive. You list, then wait to be found. This is the opposite: we go to the buyer directly.