Maker’s comics
The export life, drawn
Meet Kai: a maker with a great product and no idea how to reach the buyers for it. One strip, one trap — and every one links to the piece that gets you out of it.
Kai — reaching buyers overseas
Five traps a maker hits selling into the US and EU, in the order most people hit them.
“One honest email. Ten thousand identical robots. Guess which one got opened.”
Read the fix on the blog“Every buyer you never reached just found the exit — and tipped your competitor on the way out.”
See who you’re missing“When nobody knows your name, the only lever left is price. Snip. Snip. Snip.”
Why price is the last lever“The ‘sales rep wanted’ poster grew cobwebs. The pipeline grew nothing.”
Read the fix on the blog“You built it. The middleman kept the customer. Cute trick — for them.”
Read the fix on the blog