Blog
Honest reads on reaching your buyers
No fluff, and every number links to its source. Short enough to finish over a coffee, useful enough to change how you sell. There’s a Kai comic hiding in each one, too.
Latest
Hiring
Stop waiting to hire your salesperson
You’ve hunted for the perfect rep for months while the seat — and the pipeline — sit empty. The fix isn’t a better hire. It’s treating outreach as a function you can switch on now.
Margins
Cut out the middleman
A distributor takes the order, the margin, and the relationship — and you never meet the buyer. Going direct isn’t just cheaper; it’s the only way the relationship stays yours.