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Industry · Water hardware & sanitary

Reach the US buyers for your water hardware. Directly.

You make faucets, valves and fittings to a fine tolerance — the parts a US home runs on every day. The product was never the problem. Reaching the US buyers who place the volume was, in their language and on their clock, while you run a small factory an ocean away.

That is the part we take off your desk. We find the US buyers for your fixtures, open the conversation as real people, and put qualified meetings on your calendar. You take the meeting. You own the relationship from there.

THE US PLUMBING CHANNEL
$18B
US plumbing fixtures & fittings, 2024
4,000+
wholesale branch locations under the American Supply Association alone

Built on wholesale distribution — and every one of these buyers is a person you can reach.

Your US buyers

Who your US buyers actually are.

The US plumbing channel is built on wholesale distribution, and it is reachable. Every one of these buyers is a sourcing or product manager you can reach as a person.

Plumbing wholesale distributors

4,000+ branches stock fixtures for contractors nationwide.

Kitchen & bath brands

Brand and showroom networks that specify fixtures.

Big-box private-label sourcing

Own-brand fixture programs, sourced at volume.

E-commerce fixture brands

Selling faucets and fittings direct to homeowners.

One 2025 industry study put the US market for plumbing fixtures and fittings at about $18 billion (The Freedonia Group). Wholesale distributors run more than 4,000 branch locations under the American Supply Association alone (ASA).

The paperwork, in hand

The US paperwork your buyer now demands, in hand.

This is where many good exporters stall, and where knowing your world matters most. US law requires plumbing products that touch drinking water to be “lead free” — a weighted-average lead content at or below 0.25% (EPA). Since September 2023, that has to be proven by an independent, third-party certification, not your own word (EPA final rule, 2020). If you hold these, we lead with them. If you are close, we make sure the buyer knows the gap is small.

Lead-free ≤ 0.25%

Federal SDWA limit, weighted average. EPA

NSF/ANSI 61 & 372

Drinking-water safety & lead content. NSF

IAPMO UPC listing

Uniform Plumbing Code, for installation. IAPMO

EPA WaterSense

Efficiency label for faucets & showerheads. WaterSense

What we do

New doors. Fully managed. You just show up.

We open new doors, and only new doors, so we never cross the customers or deals your team already owns.

We find the right buyers

And reach each one as a real person, one at a time.

We stay with them

Until they are ready to talk — no blast, no drop-off.

Fully managed

Your only job is to show up to the meeting.

82%

More than 8 in 10 buyers say they will take a meeting with a seller who reaches out at the right time (RAIN Group).

See how it works
Why us

Why makers like you choose us.

Plenty of companies will send outreach for you. Most are built for domestic sales teams, or run from a script by offshore reps, or blast the same message to thousands of people at once. Those have their place, but they are not this. We do outreach for exporters, one buyer at a time, through real people — the kind of message a US buyer actually replies to. And your name in the market is handled with care, because your reputation is the whole point.

Common questions

Common questions.

Will this work for my fixtures?

We show you before you commit anything. The free Buyer Map lays out the real US buyers for your fixtures, by name, so you can see the room before you decide.

We don’t have anyone who speaks English or knows export.

That is exactly what we are. You take the meetings; we run everything up to them, in the English and tone US buyers expect.

What if we don’t have all the US certifications yet?

We lead with the credentials you do have, and position honestly where you are close. Many US buyers will start the conversation while final paperwork is in progress.

We tried a website, or Alibaba, and nothing came of it.

Those are passive. You list, then wait to be found. This is the opposite: we go to the buyer directly.

The free Water-Hardware Buyer Map

Start by seeing your buyers.

Get your free Water-Hardware Buyer Map: how many US buyers you can actually reach for your fixtures, plus a sample of exactly who they are — real companies, real titles. No long form. No strings. Yours to keep, whether or not we ever work together.

Get my Buyer Map Ready to talk it through? Book a call →